Q Magnets began with a sceptical physiotherapist.

Not a salesperson, wellness influencer or someone chasing the next health trend.

Dianne Hermans was a highly skilled physiotherapist with a special interest in complex and chronic pain. Like many health professionals, she was cautious about static magnets and unconvinced by the vague claims often made in the magnetic therapy industry.

But Dianne also had her own pain problem.

After three minor car accidents, she suffered whiplash-related migraines that would often take over her weekends. For years, she relied on pain medication such as Panadeine and Mersyndol just to get through them.

Then she tried early quadrapolar magnets using a simple neck placement around C4, C7 and the muscle belly of the trapezius.

That moment changed the direction of her clinical work. It also became the beginning of Q Magnets.

Because when a sceptical physiotherapist becomes the patient, and then starts seeing similar responses in the people she treats, it changes the question.

It is no longer simply:

“Do magnets work?”

The better question becomes:

“What type of magnetic field, applied where, for which person, under what conditions?”

That question has guided Q Magnets ever since.

Dianne Hermans as principal physiotherapist at Lifestyle Therapies.

Dianne did not simply “use magnets.”

She studied them. Tested them. Refined placement. Observed responses carefully. And over time, she became exceptionally good at knowing where to apply Q Magnets for different pain presentations.

That clinical skill became the foundation of the Q Magnets approach.

James Hermans initially helped Dianne put the business side together. Dianne was the clinical expert: the physiotherapist, the problem-solver, the person with the hands-on ability to assess a patient and know where the magnets should go.

James brought to the business, physics, physiology, manufacturing and systems thinking needed to help bring the work to more people.

Together, they began developing the business in 2008.

When Dianne later became ill, James was left to carry the work forward. He picked up the ball, learned what he needed to learn, and continued the mission they had started together: to bring greater credibility, integrity and clinical thinking to magnetic field therapy.

One of Dianne’s early cases involved Lisa, another physiotherapist, who had lived with severe cervical headaches for around 20 years after a horse-related whiplash injury.

Lisa had tried many therapies over the years. She had relied heavily on medication. Her pain affected her work, her riding and her daily life.

Dianne fitted Lisa with early quadrapolar Q Magnet prototypes. According to Lisa’s account, her headache severity and neck pain reduced within 48 hours. Over the following weeks and months, she reported fewer headaches, improved neck movement, reduced medication use, and a return to activities she had previously struggled to enjoy.

For us, Lisa’s story was important for two reasons.

First, she was another physiotherapist. She understood pain, treatment and clinical reasoning.

Second, her experience reinforced what Dianne had already discovered through her own migraine history: Dianne presented Lisa’s case at the International Conference of Physiotherapy in Sydney in 2002. This was one of many case studies she presented at national and international professional conferences.  

That is still central to Q Magnets today.

Correct placement matters. Field design matters. Magnet size matters. The pattern of pain matters. And the person using the magnets matters.

This is why Q Magnets has always placed so much emphasis on education, placement guides, practitioner training and customer support.

We do not want people guessing and hoping.

We want them to understand how to use Q Magnets properly.

Most magnetic products are not designed like Q Magnets.

Many products sold with health claims are ordinary bipolar magnets placed into jewellery, wraps, insoles or braces. Some may provide relief for some people, but they are often weak, generic and inconsistent.

Q Magnets were developed differently.

Q Magnets use multipolar magnetic field designs, including Quadrapolar, Hexapolar, Octapolar and concentric configurations. This means each magnet contains multiple alternating poles within a single device.

That difference matters because we do not believe the old “north pole versus south pole” explanation is the real key.

The more important factor is the magnetic field gradient: the interaction between alternating poles, the configuration of the field, the size of the device, the depth of the target tissue and the accuracy of the placement.

In simple terms, Q Magnets are not ordinary magnets repackaged for health use.

They are multipolar magnetic therapy devices designed around field gradients, targeted placement and real-world therapeutic application.

Our approach can be summarised in four words:

Field

The magnetic field needs to be designed for therapeutic use. Strength alone is not enough. The alternating pole configuration, magnetic field gradient and size of the device all matter.

Dose

The size of the magnet, how long the magnet is worn, how consistently it is used, and how the body responds over time all matter.

Placement

Location is critical. A well-designed magnet in the wrong place may do very little. Correct placement is one of the most important parts of the Q Magnets method.

Context

Every person is different. The condition, tissue state, pain pattern, timing and individual response all influence the outcome.

This is why Q Magnets is not built around a one-size-fits-all claim.

Our philosophy is more careful than that.

We believe magnetic field therapy deserves better design, better explanations, better education, better research and better respect for the lived experience of people in pain.

We believe people in pain deserve better options.

They deserve practical, non-invasive tools that may help them stay active, recover better and feel more in control of their own body.

They deserve products designed for therapeutic use, not weak industrial magnets repackaged as health products.

They deserve guidance, not guesswork.

They deserve honest information, not exaggerated claims.

That means we are not here to promise miracle cures.

We are here to keep improving multipolar magnetic field design, support better education, listen carefully to customers and practitioners, and work toward a more credible place for static magnetic field therapy in pain management and recovery.

Q Magnets has grown through customer stories.

Not just testimonials about pain scores, but stories about people getting parts of their life back.

One of the most memorable stories came from Sarah, a young woman in New Zealand whose life had been deeply affected by pain.

Her story was not simply about symptom relief. It was about freedom, independence, study, work, movement and the chance to live a fuller life.

Another remarkable story is Silvano Meli’s.

Silvano, a former Swiss speed skiing world record holder, first used Q Magnets after serious injuries from a helicopter accident. Almost 20 years later, through a chance reconnection on the other side of the world, he was still using Q Magnets as part of his approach to mobility, pain management and healthy ageing.

That story says something important.

For many customers, Q Magnets are not a short-term novelty.

They become a practical self-management tool people return to through different stages of life: sport, injury, recovery, work, ageing and staying active.

The real transformation we care about is not just “less pain.”

It is what becomes possible when pain no longer dominates the day.

For some people, that means getting through work with more confidence.

For others, it means returning to sport, walking further, sleeping better, travelling more comfortably, or feeling less anxious when symptoms flare.

From sitting out to taking part.

From fearing movement to trusting their body again.

From passive pain management to active self-care.

From short-term relief to long-term confidence.

That is why customer stories matter so much to us.

They remind us that behind every order, every placement guide and every product improvement is a person who wants to keep living their life.

For many years, James believed in Q Magnets because of what Dianne saw clinically and because of the thousands of customer and practitioner experiences that followed.

But his own personal turning point came much later.

Almost 20 years after first becoming involved with Q Magnets, James had his own migraine experience. After an international flight, he noticed the early visual disturbance that usually signalled one of his severe migraines was beginning.

With only Q Magnets available, he placed magnets over his temples.

The experience gave him a new emotional understanding of what so many customers had described over the years: the surprise, the relief, and the thought that many people have after trying Q Magnets successfully:

For James, that moment did not replace the need for research.

It deepened his commitment to it.

Q Magnets are listed with the Australian Therapeutic Goods Administration as a Class I Medical Device.

Our current intended purpose is to produce a weak magnetic flux field over a superficial body site to potentially provide comfort or localised temporary relief of minor aches and pains.

From a regulatory perspective, we take the wording of the intended use seriously, because we believe credibility is built through discipline, not exaggeration.

Our long-term vision goes much further.

We want to help multipolar magnetic field therapy earn a more credible, evidence-informed and professionally respected place in modern pain management and recovery.

That means continuing to work toward important milestones such as:

Research work such as the physiotherapy investigations at Maryville University is part of that broader journey.

We know adoption in healthcare does not happen just because customers tell powerful stories. It requires quality systems, clinical trials, regulatory discipline, professional education and a willingness to ask hard questions.

That is the path we are on.

Our mission is to help people access affordable, non-invasive, non-addictive pain relief options that support movement, recovery and everyday quality of life.

We want to help people move better, live stronger, stay active and feel more in control of their own pain relief.

Not through hype or generic magnets or vague promises.

Q Magnets exists because Dianne saw something in the clinic that could not be ignored.

A sceptical physiotherapist became the patient.

Then she became the practitioner who helped others.

Then customers around the world began sharing their own stories.

Then James carried the work forward, determined to give magnetic field therapy the credibility it deserved.

Today, Q Magnets continues with the same purpose and have been shipped to 75 different countries and counting. 

If you are new to Q Magnets, start by learning how correct placement works, explore the customer stories, or compare the difference between ordinary bipolar magnets and multipolar Q Magnets.

Because the difference is not just magnet strength.

It is the field.

The dose.

The placement.

The context.

And the commitment to helping people use Q Magnets properly.

James Hermans Managing Director Neuromagnetics Australia Pty Ltd